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Case studies / Lubbock Association Realtors

The Lubbock Association of REALTORS®

Learn How the Organization Switched from In-Person Training to Online

The Lubbock Association of REALTORS® is a professional organization made up of 1,250+ members who serve the greater Lubbock, Texas area. Before implementing Trakstar Learn, courses were conducted in person, which presented an array of problems. Since switching to Learn, course creation time has been drastically reduced, which gave the organization time to create optional courses to provide additional value to members.

Right away, I realized how intuitive Trakstar Learn is. It’s robust in what it offers yet is still so easy to use.

Tonya Marley / MLS Administrator / The Lubbock Association of REALTORS®

Situation

New members are required to complete a multiple listing service (MLS) training course. Before implementing Learn, the course was conducted in person, which presented the following challenges:

Training sessions were held twice a month, requiring new members to rearrange their schedules and set aside a few hours to participate.
Members from other parts of Texas had to drive for hours—and in some cases take a flight—just to come in for the training session.
Some members failed to complete their training on time. The association set a deadline but it was difficult to keep track of who missed it.
The association didn’t require members to take a test after the training session. They had to trust each participant paid attention and learned the necessary lessons.

Solution

The association moved their MLS training to Learn in 2016 and now enjoy all the advantages of an online learning management system (LMS) built for a great user experience like Learn. They’ve experienced the following benefits to date:

New members take the MLS training course when and where they please using their personal computer or mobile device. They don’t have to change their schedules or travel to Lubbock.
Members are completing their training within the required timeframe. Trakstar Learn sends automated reminder emails that let them know about the approaching deadline.
MLS Administrator Tonya Marley now includes interactive quizzes consisting of different types of questions (e.g. multiple-choice, multiple correct, true/false, sequencing, label items in a picture), helping her ensure members are retaining the information presented.

Results

Members enjoy the seamless learning experience the Learn LMS offers. The association rarely gets questions on how to access or use the software.

The course creation process is “dead simple,” according to Tonya. It takes her a few hours to build a multiple module course consisting of PowerPoint slides, narration, and quizzes.

The association now offers optional courses on Learn that help members get more value out of being part of the organization.

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Lubbock Association Realtors Case Study

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Additional Resources

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